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Ryan Holiday

Growth Hacker Marketing

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Gmail, Facebook, AirBnb, Evernote. A new generation of multibillion dollar brands have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, and no billboards in Times Square.
It wasn't luck that took them from tiny start-ups to massive success. They have a new strategy, called Growth Hacking. And it works.
In this e-special, bestselling author Ryan Holiday shows how the marketing game has changed forever. He explains the growth hacker mindset and provides a new set of rules—critical information whether you're an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive.
“This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it.”
Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth
«Finally, a…
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Zitate

    zraddinahat Zitat gemachtvor 2 Monaten
    Eric Ries, author of The Lean Startup, explains that the best way to get to Product Market Fit is by starting with a “minimum viable product” and improving it based on feedback—as opposed to what most of us do, which is to try to launch publicly with what we think is our final, perfected product.
    shaminidemellohat Zitat gemachtvor 6 Jahren
    tools are e-mails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money.

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