The role of the growth hacker is to ruthlessly optimize incoming traffic for success
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reach people in an effective, scalable, and data-driven way
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merged marketing into their product development
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anything that gets customers is marketing
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At the core, marketing is lead generation. Ads drive awareness . . . to drive sales. PR and publicity drive attention . . . to drive sales. Social media drives communication . . . to drive sales
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If you can treat a book like a start-up, anything is game. The
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If you know the Way broadly you will see it in everything
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Retention trumps acquisition
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was obsessed with more, more, more instead of getting the most out of the leads we were already generating. It makes me shudder to think of the wasted effort inherent in that approach. Scaling Retention and
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the focus needs to be on improving customer retention