Sarah McCartney

100 Great Branding Ideas. From leading companies around the world

Every company, product and service is considered to be a brand today. How you manage and grow that brand can make or break your business. This book contains 100 great branding ideas, extracted from the world’s best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each branding idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.
250 Druckseiten
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  • Ann Pivenhat einen Ersteindruck geteiltvor 5 Jahren
    💡Viel gelernt

    Ideal for inspiration. About lots of ways in branding your company.


  • jurnal369hat Zitat gemachtvor 3 Jahren
    Each brand’s values are different. Here are some examples:

    reliable, traditional, family-run, polite
    international, technological, cutting-edge, powerful
    challenging, innovative, urban, modern
    cheap, cheerful, no-frills, friendly
  • Ann Pivenhat Zitat gemachtvor 6 Jahren
    people born after 1983 don’t use email that often for their personal messages. They use social media and online messaging. But people born before then use email regularly.
    The idea

    If your customers are aged around 30 to 55, then you stand a good chance of reaching them with an email
  • jurnal369hat Zitat gemachtvor 3 Jahren
    eople like to know the real story behind the brand and about the people who work there. That’s why the companies whose founders are still around to tell their own tales have a fascination that goes beyond what they are selling

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