The Power of Personal Branding

"You are the way you are because that's the way you want to be. If you really wanted to be any different, you would be in the process of changing right now." Fred Smith.

You surely have something to offer. Who are you? What do you have to offer? These are some of the questions you must answer specifically. You must decide on the one thing that you are most suited for. The one thing that represents you best and for whom your clients and prospects care most deeply. Decide. You really only get one. Then you will indeed know that you have a powerful brand.

The concept of Personal brand building is not new. Even though I thought it was a new phenomenon I realized later that it had existed even in the bible. It is clearly stated in Proverbs 22:1: “A good name is to be chosen rather than great riches, Loving favor rather than silver and gold.” Another version says, “A good name is better than riches.” A good name really speaks to your integrity and credibility. It's about your reputation and the character that defines you. It identifies who you are from a moral and ethical standpoint. A good name provides goodwill and stability