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Chris Hammond

The Power of Personal Branding

A very powerful book on branding. It is very coincise and down to Earth.
72 Druckseiten
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    Skarlethat Zitat gemachtvor 2 Jahren
    The concept of Personal brand building is not new. Even though I thought it was a new phenomenon I realized later that it had existed even in the bible. It is clearly stated in Proverbs 22:1: “A good name is to be chosen rather than great riches, Loving favor rather than silver and gold.” Another version says, “A good name is better than riches.” A good name really speaks to your integrity and credibility. It's about your reputation and the character that defines you. It identifies who you are from a moral and ethical standpoint. A good name provides goodwill and stability
    Skarlethat Zitat gemachtvor 2 Jahren
    "You are the way you are because that's the way you want to be. If you really wanted to be any different, you would be in the process of changing right now." Fred Smith.
    Ann Catherine Dizon Perezhat Zitat gemachtvor 3 Jahren
    How do you take charge of your brand? Define who you are and what you stand for?
    Tell your story. You have a story and you have meaning to your life. Those two elements reflect who you are and what your personal brand is based upon.
    Describe who you are in a few descriptive words.
    Use your story and your descriptive words consistently in everything you do from marketing to interviews to what you print on your business cards.

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