Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It

display enough familiarity with the field

Most people who are shopping for a product or service won’t have the interest or ability to dig that deep. So when they discover that you’ve done the work for them, they’ll likely be grateful for your efforts and quick to recognize your superior expertise.

understand the hot-button issues that customers will care about, drawn from personal passion and experience, as well as conversations with other interested consumers.

best reviews are extremely detailed,

you put in the time to gain knowledge and share it, you’ll be recognized for it.

When you put in the work, clients and opportunities will come to you—a situation any professional would relish.

Instead, it takes a willingness to spend time, a genuine interest in the field, and a desire to help others make the best decisions possible.

Depending on your field, conducting research and writing reviews can be one of the fastest—and cheapest—ways to become a trusted source.

didn’t keep that information to himself; he shared it through his own reviews, and encouraged others to pool their collective knowledge via the discussion thread

injecting fact into the conversation.