Summary: The 22 immutable laws of marketing  Al Ries and Jack Trout, Must Read Summaries
Must Read Summaries

Summary: The 22 immutable laws of marketing Al Ries and Jack Trout

This ebook offers a summary of the book “The 22 immuable laws of marketing” by Al Ries and Jack Trout. There is often an assumption that marketing is a field that anyone can succeed in, with enough enthusiasm. However, marketing has rules of success, just like any other profession. Ries and Trout identify and explain the 22 laws of marketing, and why if you break them you will be doomed to failure.

“Marketing is a battle of perceptions,'' they suggest. Marketers must persuade their customers that their product is the best for them. There is no substitute for being first (in the customer's mind, that is, which is different from being first in the marketplace), even if you have to invent a new category, because changing someone's opinion is astonishingly tricky. Ultimately, successful marketing is achieved when a product is associated in the customer's mind with a positive word, which must be “owned”, not shared with another company.

The 22 Immutable Laws of Marketing is a book that encourages realism. If your business is fourth on the ladder, rather than first, acknowledge that to yourself and plan accordingly: you can stop trying to be better, because you will have more success being different. Ries and Trout offer a convincing marketing manifesto that's fascinating reading for all in the field.
48 Druckseiten


revenilhat einen Ersteindruck geteiltvor 4 Monaten

I will use it in future..

Anna Avdeeva
Anna Avdeevahat einen Ersteindruck geteiltvor 4 Jahren
💡Viel gelernt

Книга для тех, кто начинает изучение маркетинга. Полезные правила для маркетолога. Коротко о главном. Приятная структура книги - правило и короткое объяснение с примерами и цитатами.


Юлия Гламаздина
Юлия Гламаздинаhat Zitat gemachtvor 2 Monaten
In finding that word:
The simpler the better.
You can’t focus on any word that doesn’t have proponents for the opposite point of view. (For example, you can’t own the word ‘‘quality’’, because everybody stands for that and nobody
Caroline Lawless
Caroline Lawlesshat Zitat gemachtvor 2 Jahren
Marketing is never a battle of products. It is always a battle of perceptions.
Anna Avdeeva
Anna Avdeevahat Zitat gemachtvor 4 Jahren
Successful marketing programs are built on trends, not on temporary fads.

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