A Kickstarter's Guide to Kickstarter

Great Kickstarter projects are successful because they connect and resonate with a specific audience. They use compelling storytelling combined with interesting or wacky ideas to attract backers. They are authentic while effectively communicating goals, passion, credibility and purpose. The more time spent thinking about these elements before the project is launched the easier the campaign becomes.

Realizing the deadline was fast approaching, my friends started posting it, writing emails and sharing it with their friends. In the last six days we raised $9000 and got the project successfully funded!

If you want to do a Kickstarter project because you think the Internet will find and love your project, stop right now. The Internet does not care about you.

Simply posting an idea online is rarely enough to get meaningful traction.