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Bücher
Fouad Sabry

Yield Management

What is Yield Management

Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource. As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell the right product to the right customer at the right time for the right price. This process can result in price discrimination, in which customers consuming identical goods or services are charged different prices. Yield management is a large revenue generator for several major industries; Robert Crandall, former Chairman and CEO of American Airlines, gave yield management its name and has called it “the single most important technical development in transportation management since we entered deregulation.”

How you will benefit

(I) Insights, and validations about the following topics:

Chapter 1: Yield management

Chapter 2: Microeconomics

Chapter 3: Monopoly

Chapter 4: Price discrimination

Chapter 5: Profit maximization

Chapter 6: Product bundling

Chapter 7: Pricing

Chapter 8: Marketing management

Chapter 9: Dynamic packaging

Chapter 10: Pricing strategies

Chapter 11: Demand

Chapter 12: Global distribution system

Chapter 13: Dynamic pricing

Chapter 14: Revenue management

Chapter 15: Airline reservations system

Chapter 16: Price optimization

Chapter 17: Profit (economics)

Chapter 18: Pricing science

Chapter 19: Littlewood's rule

Chapter 20: Monopoly price

Chapter 21: Airfare

(II) Answering the public top questions about yield management.

(III) Real world examples for the usage of yield management in many fields.

Who this book is for

Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Yield Management.
414 Druckseiten
Ursprüngliche Veröffentlichung
2024
Jahr der Veröffentlichung
2024
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