Beyond Product

This project has been crafted for the entire life of your business.

Don’t think you need to have accomplished specific milestones to start thinking about how you are going to promote your idea.

Our goal is to give you the relevant information in a relatively short period of time.

Most leaders don’t have time for a Tolstoyan epic or a textbook.

The book has been designed to be able to be read in one sitting.

Investors, advisors, team members, and other stakeholders, including marketing, will benefit from this book.

This book also includes information that will be useful no matter what kind of startup, but you’ll find that the majority of our examples come from business-to-business tech startups.

This book is intended for entrepreneurs, particularly tech startup founders.

synthesized these stories into a simple framework to guide your marketing journey.

Many are not household names or the storied Silicon Valley unicorns we hear about.