The LinkedIn Manual for Rookies

Always customize your LinkedIn communications so that your messages and requests are personal. Never use LinkedIn’s default wording; it looks like you were too lazy to make the note special.

When reaching out to someone you don’t know, use these suggestions to personalize the request:

earchers on LinkedIn most often search by using personal terms instead of job titles, so you want your keywords to reflect that

This tip alone is going to save you much time and many headaches. Write everything in a word processing app before you post anything on LinkedIn

You want to put your best professional self forward at all times, and how you connect goes a long way toward that.