What is Strategic Management
In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans. Academics and practicing managers have developed numerous models and frameworks to assist in strategic decision-making in the context of complex environments and competitive dynamics. Strategic management is not static in nature; the models can include a feedback loop to monitor execution and to inform the next round of planning.
How you will benefit
(I) Insights, and validations about the following topics:
Chapter 1: Strategic management
Chapter 2: Marketing
Chapter 3: Strategic planning
Chapter 4: Marketing management
Chapter 5: Competitive advantage
Chapter 6: Competitor analysis
Chapter 7: Porter's five forces analysis
Chapter 8: SWOT analysis
Chapter 9: Porter's generic strategies
Chapter 10: Strategy dynamics
Chapter 11: Marketing strategy
Chapter 12: Value chain
Chapter 13: Michael Porter
Chapter 14: Strategist
Chapter 15: Situation analysis
Chapter 16: Resource-based view
Chapter 17: Diversification (marketing strategy)
Chapter 18: Productive efficiency
Chapter 19: Hypercompetition
Chapter 20: Strategic competitiveness
Chapter 21: Strategy and uncertainty
(II) Answering the public top questions about strategic management.
(III) Real world examples for the usage of strategic management in many fields.
Who this book is for
Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Strategic Management.
