Digital Marketing

The car industry moved billions of marketing dollars from conventional media into digital media, not as a trial, but as the result of experience

MARKETING is the overall set of activities, processes and attitudes that a business applies to understanding the needs of its customers, and developing, supplying and communicating products or services that address those needs.

oogle consolidated its position as the largest advertising agency – and advertising medium – in the world

By 2008 the internet was fully validated around the world as an indispensable component of any marketing mix

emarketing spills over into territory previously occupied by other corporate silos, such as sales, customer service, IT, finance and corporate strategy

while traditional marketing is neatly framed by the four P’s

build an understanding of how our customers – consumers and businesses – are changing the way they become informed, form opinions and make purchasing decisions

people who never buy anything online, who never play online games and who don’t have a Facebook page. If they use email, or own a mobile phone, or access the web for any reason, they are online consumers because their information-sharing, opinion-formation and decision-making processes are inherently influenced by the internet

whose lives have been influenced by digital technologies

in most advertising agencies the digital operations are typically kept segregated from the traditional above-the-line media operations, not because this makes marketing sense but because each requires a very different business model