The Winner Effect, Ian Robertson
Ian Robertson

The Winner Effect

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What makes a winner? Why do some succeed both in life and in business, and others fail? And why do a few individuals end up supremely powerful, while many remain powerless? Are men more likely to be power junkies than women?The 'winner effect' is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changesthe chemistry of the brain, making you more focused, smarter, more confident and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive. By understanding what the mental and physical changes are that take place in the brain of a 'winner', how they happen, and why they affect some people more than others, Robertson answers the question of why some people attain and then handle success better than others. He explains what makes a winner – or a loser – and how can we use the answers to these questions to understand better the behaviour of our business colleagues, employees, family and friends.
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Andreahat Zitat gemachtvor 2 Monaten
we all want to win, whether we are aware of it or not.
dabosskbthat Zitat gemachtletztes Jahr
Who were they? They were the ones whose implicit, unconscious attitudes to ageing were less negative.
Geoffrey hat Zitat gemachtletztes Jahr
and he was morose and unmotivated. ‘Tony’ didn’t take much part in the interview, sitting quietly, looking disengaged and rather sad.

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