A Joosr Guide to… Hug Your Haters by Jay Baer

box is a great example of this. They appoint official “ambassadors” from their huge online community. These individuals support other gamers and help troubleshoot their problems in return for extra gaming credit. Research suggests that an approach like this can reduce customer service costs by anything from 10-50 percent.

Then offer your personal contact details (email or phone number) so that you can solve the problem for them directly

so it is important to try to find all mentions of your company on a daily basis.

Showing the customer your humanity while respecting theirs is a surefire way to win their loyalty.

There are two main types of “hater” in this world: offstage haters and onstage haters

But most of the time, unhappy customers raise genuine concerns that you can take note of and correct, improving your business overall.

statistics show that just a 5 percent increase in customer retention can boost profits by anything from 25 percent to a massive 85 percent