Old-school, industrial-style leaders are in big trouble. Having just experienced the first small wave of globalisation, the mobile revolution and the consumer-driven economy, the next economic cycle (2011–2016) will be one where these key trends will be at the forefront of most businesses. Moreover, as digital technology develops further, the pace of change will accelerate. Managers and executives need to meet these challenges and their consequences head-on – and without fear.
