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David Meerman Scott

The New Rules of Marketing & PR

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  • Reza Aprianohat Zitat gemachtvor 6 Jahren
    What’s important for all organizations to take away from this incident is that it is critical to respond quickly to situations as they unfold on the web
  • Reza Aprianohat Zitat gemachtvor 6 Jahren
    Pedersen says that the key to everything about his business is targeting his buyers directly with content specifically for them.
  • Reza Aprianohat Zitat gemachtvor 6 Jahren
    like to call it targeted content. When I write an article, I’m targeting a very specific element of golf for my readers. The article might be targeted to a small aspect of the golf swing, for example, and the guys I write for know how it can help them.”
  • Reza Aprianohat Zitat gemachtvor 6 Jahren
    Direct-to-consumer news releases are a big part of the increased traffic.
  • Reza Aprianohat Zitat gemachtvor 6 Jahren
    the most effective web strategies anticipate needs and provide content to meet them
  • Reza Aprianohat Zitat gemachtvor 6 Jahren
    is about understanding the keywords and phrases that our buyers are using, and creating the content that they seek.
  • Reza Aprianohat Zitat gemachtvor 6 Jahren
    The marketers at Amazon understand that when people browse the site, they may have a general idea of what they want (in my case, perhaps a book for my daughter about surfing) but not the particular title. So
  • Reza Aprianohat Zitat gemachtvor 6 Jahren
    Great content in all forms helps buyers see that you and your organization get it. Content drives action.
  • Reza Aprianohat Zitat gemachtvor 6 Jahren
    The new rules of PR are that anybody who wants to be the leader has to have news coming out
  • Reza Aprianohat Zitat gemachtvor 6 Jahren
    Great content brands an organization as a trusted resource
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