The Road to Cuba

The first ebook to examine the opportunities and risks for US business in Cuba since President Barack Obama announced his intention to normalize relationsAfter President Barack Obama’s announcement in December 2014, investors, business leaders, and entrepreneurs began asking questions: What will this historic change mean for economic relations between the United States and Cuba? What opportunities—and risks—should US companies consider as they explore the business potential of one of the largest markets in the Caribbean?The Road to Cuba: The Opportunities and Risks for US Business answers those questions and more. In this original in-depth ebook, Knowledge@Wharton, The Wharton School’s online journal of business analysis, addresses:Quick-win opportunities: travel and tourism, telecoms, financial services, and food industriesLonger-term prospects: construction and real estate, energy production and mining, manufacturing and retail, pharmaceuticals and biotechnology, and agricultureThe political and economic risks and hurdles: An analysis of what could speed up—or derail—progress in relationsThe Road to Cuba is a comprehensive guide for business leaders in the United States who want to understand the opportunities the Cuban market holds. It is also a must-read for business leaders in Cuba and around the world who want to understand the investment and competition that is on its way.About Knowledge@Wharton BooksInsights and inspiration business leaders can use today—from The Wharton School’s online journal of business analysisKnowledge@Wharton Books offer you the best of Knowledge@Wharton’s signature reporting, including in-depth coverage and analysis of important business trends, accessible explanations of the latest business research, and inspiring conversations with today’s thought leaders in a convenient, portable format.Published exclusively as ebooks by Wharton Digital Press, this practical line of books includes three series:Knowledge@Wharton Originals: All-new, in-depth coverage of timely and important business matters and trends, featuring key takeaways that business leaders and professionals can leverage immediatelyKnowledge@Wharton Essentials: Collects the best of Knowledge@Wharton’s reporting on a single topic of significant business concern, laying out the challenges and offering solutionsKnowledge@Wharton Conversations: Collects Knowledge@Wharton’s most popular in-depth interviews with today’s thought leaders on a single topic of broad interest, offering inspiration you can use to transform your thinking on a current challenge or opportunity Each Knowledge@Wharton ebook offers you what you need to address a business challenge or opportunity head on—today.