21 Days to a Big Idea!

One way to “adapt an existing technology” is to find a creative or unexpected application of a known technology to create a new product. Another strategy is to use the technology to create a new kind of service

And, the most important question to ask of yourself or your team to push your idea to the next level is: What will make my idea both different from and superior to what’s currently on the market?

What kind of stimuli? Current periodicals in an area of interest is an example of one. Trends from online sites is another. Research reports, international new product scans, award-winning new technologies, and year-end “best idea” summaries from online, key word searches are all good.

So, if you were trying to invent a new game or toy, you’d write down some of the features, or even benefits, about that imagined newly invented game or toy.

Having the right stimuli to inspire a big idea is critical. But equally important is being passionate about the idea chosen for further development.

One of the keys to designing and facilitating a successful corporate ideation session is to find—or invent—stimuli that has a high-probability of triggering new ideas