Why We Believe in God(s)

Gods are assumed to perceive, feel, and act like ordinary folk, and behave like the best and worst of us. These basic operating assumptions about gods are always there, embedded like bricks in the wall of any foundation.

Religions always assign simple, mundane human capacities to gods

This is why it is not a joke to say that if you understand the psychology of fast food, you understand the psychology of religion.