The Customer of Tomorrow

With consumer decisions being made at increasing speed, and the time it takes to win wallet-share rapidly shrinking, how can you prepare?Today’s customer has more access to information and influencers, at a click or swipe, than ever before. The speed at which consumer decisions are made keeps increasing, and the time it takes for battles over wallet-share to be won or lost is shrinking rapidly. Every fundamental assumption about customers is now being challenged: how they shop, where they shop, and why they shop. In this rapidly evolving environment, understanding consumers’ behaviors is more critical than ever.The Customer of Tomorrow examines many of the changing behaviors, technologies, and expectations that companies must understand in order to build valuable and lasting relationships in the years to come. Drawn from the best of Knowledge@Wharton's reporting, this volume in the Knowledge@Wharton Essentials series features stories addressing:Customer loyalty in the age of big dataWhen more data doesn’t mean better customer serviceHow to build loyal customers in the information ageWhy customer service is often the ignored side of social mediaWhen does it make sense to have a bricks & mortar location for customersHow to bring in new customersThis quick read features Knowledge@Wharton’s reporting on the research and thought leadership of David Bell, Peter Fader, Barbara Kahn, among others. The Customer of Tomorrow will help you continue to win wallet-share with customers.About Knowledge@Wharton BooksInsights and inspiration business leaders can use today—from The Wharton School’s online journal of business analysisKnowledge@Wharton Books offer you the best of Knowledge@Wharton’s signature reporting, including in-depth coverage and analysis of important business trends, accessible explanations of the latest business research, and inspiring conversations with today’s thought leaders in a convenient, portable format.Published exclusively as ebooks by Wharton Digital Press, this practical line of books includes three series:Knowledge@Wharton Originals: All-new, in-depth coverage of timely and important business matters and trends, featuring key takeaways that business leaders and professionals can leverage immediatelyKnowledge@Wharton Essentials: Collects the best of Knowledge@Wharton’s reporting on a single topic of significant business concern, laying out the challenges and offering solutionsKnowledge@Wharton Conversations: Collects Knowledge@Wharton’s most popular in-depth interviews with today’s thought leaders on a single topic of broad interest, offering inspiration you can use to transform your thinking on a current challenge or opportunity Each Knowledge@Wharton ebook offers you what you need to address a business challenge or opportunity head on—today.