Advertising Headlines that Make You Rich

But there’s more. Author David Garfinkel has created an entire, comprehensive and easy-to-use System for writing advertising. His System is called Copywriting Templates. It makes every step of the process as easy as it is now for you to write headlines.

Take your advertising power to the next level. Go to:

http://www.World-Copywriting-Institute.com/ah-templates

3.Don’t assume your prospect knows what you know

4.Don’t focus on your process

People are interested in greener lawns, their end result. Don’t focus on your process; focus on what the prospect gets.
5.Don’t merely try to arouse curiosity.

Create intrigue, curiosity and desire. Leave ‘em hungry for more!
Don’ts:

Resist the temptation; a straightforward headline almost always works better than a clever one.
2.Don’t be boring.

Remember “V.E.R.V.E” — Visceral, Emotional, Resounding, Visual, Empathic. It’s a memory-jogger to help you build the kind of headlines that get results. Point-by-point:

Make the biggest claim you can make, and still prove in your copy.

Learn how people talk, and even how you talk when you’re not being self-conscious or trying to sound “professional.”

Strive to put that in your copywriting — especially your headlines. The more it sounds like real conversation, the more engaging it will be for your reader.
2.Enter the conversation already going on in the customer’s mind. T