The Exhibition Economy explores the profound economic and cultural impact of exhibitions, revealing them as more than just displays of art or artifacts. It examines how these events generate substantial revenue, drive tourism, and foster cultural exchange. One intriguing insight is how exhibitions have evolved from simple trade fairs to engines that significantly boost local economies. The book uniquely highlights the interconnectedness of economic activity, cultural exchange, and social interaction within exhibitions.
It progresses from introducing fundamental concepts and the history of exhibitions, to detailing their economic impact through revenue generation and tourism, and finally, investigating their cultural and social dimensions, such as visitor engagement and education. This approach provides a holistic understanding of how exhibitions function as complex ecosystems that are vital for policymakers, cultural institutions, and businesses.
