Brian Tracy

Business Strategy (The Brian Tracy Success Library)

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Setting business strategy enables you to develop absolute clarity, establish priorities, organize resources and get better results than ever before. A strategic plan helps crystalize the future of an organization-mapping a clear path from where the company stands today to where you wish it to be. It may sound complicated, but Brian Tracy knows how to make it simple. Throughout his career, he has shown countless leaders and organizations how to achieve stunning success. In this concise and practical book, he shares the most important lessons for strategic planning. Readers will discover how to: * Ask the five key questions vital to any strategic plan * Determine a corporate mission that lifts and inspires people * Gain valuable insight with market share/market growth and strategy/operations matrices * Define themselves in relation to their competition — Utilize the concept of “driving force” * Anticipate crises * Reposition their business with new products, services, and technologies * Measure success via clear financial objectives * And more Incorporating examples ranging from Alexander the Great to IBM and General Electric, Tracy gives readers proven ideas for increasing their company's ROI and maximizing their strengths and opportunities. Powerful and portable, Business Strategy will help readers take control of their company's destiny.
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    Create the Right Environment

    A good strategic planning exercise requires two to four days of committed, unbroken time. It is best done in a “place apart,” where there are no interruptions and where people can completely change their mental space.
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    There is a simple rule in human interaction: There is a direct relationship between the amount of time that people spend discussing and asking questions about a course of action and their degree of commitment to carrying out whatever decisions are made. The more you talk about a course of action, encourage input, ask and answer questions, and stimulate discussion, the more dedicated each person will be to making the strategy a success.
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    The Key Players in Setting Strategy

    One of the first questions I’m asked whenever I’m organizing a strategic planning session for a company is, “Who should attend?”

    The simplest answer is that everyone who will be responsible for implementing the strategy should be involved in the process of setting the strategy in the first place.

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