Content Strategy for Mobile

And for those who would argue that mobile mostly users can still access your website via desktop, let’s be clear about who gets to make that choice: they decide how and when they want to access your content, not you.

Because you can use page titles in multiple places, write standalone headlines so that they can serve as page headers and links

The following headlines are used for both the article title and the link title on landing pages and in search engines. They offer keywords and an enticement to click (http://bkaprt.com/csm/43):
15 Case Studies to Get Your Client on Board With Social Media (Mashable,http://bkaprt.com/csm/44)
Scott Forstall, the Sorcerer’s Apprentice at Apple (Bloomberg Businessweek,http://bkaprt.com/csm/45)
What Everyone Is Too Polite to Say About Steve Jobs (Gawker,http://bkaprt.com/csm/46)