Secrets of Success in Brand Licensing

management process responsible for identifying, anticipating and satisfying consumer requirements profitably.”

The Chartered Institute of Marketing (CIM) defines marketing a

Beanstalk (Paris Hilton)

Fluid World (Hello Kitty)

Entertainment One (Peppa Pig)

Thank you to all the Licensing Industry experts we spoke to who have each given generously of their time and expertis

Neuro Linguistic Programming is the study of the structure of excellence.

Judy has now semi-retired from Market Research and is a writer and NLP Trainer/ Coach. She writes children’s fiction as JudyBee www.judybee.biz and NLP books for the family www.nlpkids.com

Judy has an MA in International Marketing and Post Graduate Diploma in Market Research. She trained at Taylor Nelson and then with Bill Schlackman, the founder of Qualitative Research in the UK.

Kidscreen (US), AQR (Lisbon), Brand Licensing Show Seminar (London) , LIMA Seminar, Advertising Festival (Paris) Kiddie Marketing (Madrid) and The Media Trust.