Unlock It: The Master Key to Wealth, Success, and Significance

So they go back to school and get further into debt; they get an MBA or a second degree and work even harder.

Changing the way you think will alter the way you do things.

When you look at it, there are only three ways to unlock your business growth. What are these three ways? Here they are.

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ATTRACTION : Being able to predictably and consistently attract new quality leads and generate new business
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RETENTION : Increasing stick rate of each customer and enhancing the relationship customers have with your business
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OPTIMIZATION : Maximizing the value your business generates for the customer
Most struggling businesses are weak in either one or a blend of these three pillars. As you’ll see, these pillars work together to create a strong, sustainable, and scalable business. If any of these pillars are weak, you’re looking at an unbalanced business.