Real-Time Marketing and PR

But it's not about the tools. It's about adapting your mind-set to the new environment these tools create.
Social media are tools. Real time is a mind-set.

The Real-Time Mind-Set
The real-time mind-set recognizes the importance of speed. It is an attitude to business (and to life) that emphasizes moving quickly when the time is right

The Real-Time Power Law

what fascinates me is the way Taylor Guitars and Calton Cases were able to react in real time to seize the marketing opportunity that Dave's momentum created

embedded the video

Speed and agility win

talking among themselves