Discover effective techniques to convince people of virtually anything with the help of psychology, linguistics, sales tactics & communication.

“This book is a treasure trove of ideas you can use to turn a ‘no’ into a ‘yes’ almost instantly-in any sales situation.” —Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life

When we make decisions we like to think we weight the options carefully, look at all the possibilities, and make the best choice based on a rational examination of the facts. But in truth, much of our decision making happens on a subconscious level based on feelings we might not even be aware of. Understanding and managing those subconscious feelings is the key part to persuasion.

By observing and predicting human behavior, we can learn to react and direct behavior in others with the right kinds of words and body language. If you want to learn how to convince people to buy your product, contribute to your cause, or vote for your candidate, this book has the answers. Covert Persuasion synthesizes the latest research in psychology, linguistics, sales tactics, human communication to reveal the most effective methods for consistently and effectively persuading anyone of virtually anything.

Covert Persuasion sounds like a secret operation because it is; when you master these techniques you can use every day to dramatically increase your commissions. And if you don’t work in sales, you can still use these tactics to convince colleagues, subordinates, and supervisors to help you meet your goals and get things done daily. Even outside the office, persuasion is a vital skill everyone should have.

This reliable resource will help you with all your persuasion efforts, in every situation. Dip into it for fresh ideas and new techniques or use it to sharpen the skills you already have. For salespeople, Covert Persuasion will help you increase your sales almost immediately. No matter what you do for a living, this book will help you do it better. Not convinced yet? Look inside and you will be . . .

“Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he’s ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable.” —Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers

KEVIN HOGAN