The 4Us Formula
>> Useful - If your article has no value to the reader, then they will not read it. Make sure that you write a topic that offers something of great value or targets their pain points. Make your reader realize that your copy provides a solution to their problem or answers their question. What is it that your reader is going to gain by reading your text? Always bear in mind the WIIFM (Whats In It For Me) rule, at every moment and with every hoop you make them go through.
>> Unique - While your topic may be similar to several other blogs on the internet, you can still make your posts stand out and be different by adding a little personality, humor, or something that can arouse interest. Surprise them, pique their interest, share a piece of information they never heard of before.
>> Urgency - Create a blog post with a sense of urgency. Your copy should be compelling enough to encourage them to act after reading it. Motivate your reader and convince them that time is of the essence and that they should act now.
>> Ultra-Specific - Avoid using vague topics. Be specific and narrow down your topic as much as possible. It can be a number or a list or a how-to post that is detailed, but specifically to that particular topic alone. This makes your message clear and exciting. Being ultra-specific helps your readers digest the information you are providing. It means that your copy is devoid of useless information or sub-topics that only distracts and diverts their attention.