Do you really think you can win every negotiation?

If yes - congratulations, you’ve just entered an episode of Mythbusters.

If you believe negotiation is about dropping the perfect line at the perfect moment like in a Hollywood movie - sorry, that’s not how it works either.

And if you think everything was already decided in some boardroom and your talk is just a polite formality - you’re closer, but still missing the point.

Most negotiations are shaped long before anyone speaks. Outcomes are influenced (sometimes decided) by things like preparation, seniority, reputation, goals, knowledge, power dynamics, and how much energy each side is willing to invest. These factors matter as much as what happens in the room. Put them together and you realize what most people overlook:

There’s a whole game before the play.

This book guides you through that game using The Playbook Cycle - a practical seven-step approach that helps you:

Set clear goals that actually guide your decisions
Gather the right information (not just more information)
Decode hidden power dynamics and motivations
Build strategies based on reality, not optimism
Adapt when circumstances shift
Recognize when not to negotiate at all

It’s a blend of simple frameworks, real situations, and a touch of humor. It challenges the idea that negotiation is just about arguing better. Sometimes it’s about reframing, aligning interests, or walking away with strength, not forcing a win in the moment.

Think of negotiation like football: everyone has skills, tactics, and stamina, but the real advantage comes from knowing when to push, when to hold, and when taking a tactical foul saves the whole season. This book is your coach: not for the visible part of negotiation, but for the mindset and preparation that decide everything before the first word is spoken.

Mihail Yonkov

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