The Corporateneur Plan shares stories and teachings from the business journey of Ken Rohl over a lifetime building an extraordinarily successful presence in the “white space” he identified within the luxury home market. Grounded in research and enlivened with personal anecdotes, The Corporateneur Plan is a guidebook for every aspiring entrepreneur to read before cutting the cord from their corporate careers and setting out on their own journey.

These are the “rules of the road” that Ken’s son Greg adopted, trademarking his consulting company “The Rohl Model.” Its value proposition is rooted in 40 years of proven processes developed over Ken’s lifetime of learning, teaching, leading, and building relationships—with employees, customers, suppliers, and the myriad of associations that together contributed to his successes. This book is a roadmap for others who, like Ken, Pam, and Greg, stepped out of a corporate career to start a business of their own.

Greg Rohl

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