Are you at the stage in your career where you're starting to question the status quo? If so, The Future of Extraordinary Design is exactly the book you need. It will help you explore and conceptualize your ideas on design thinking, and guide you toward producing a more robust design identity. Within the pages of the book, three main ideas are explored:

• Why is standardization, an unattractive and unexciting word, connected to global success phenomena?

• Who is the human in Human Centered Design and can we segregate a human from their environment?

• And just where does the designer's role in society lie how can we as designers make the world a better place?

As we look back on some of the greatest cultural and commercial successes, we see patterns emerging that tell us so much about human desire and motivation. Considering psychological and anthropological theories, we uncover some fascinating insights into the people we are and the world we live in. In this time of technological and social change, it's not enough to accept without questioning the theories of design we are given. It's time for us to explore the future of extraordinary design.

Nik Parekh