Mike Monteiro

A lesson on how to…work with a client instead of for a client

That’s it: design is the plan that gets us to our goal.

Design isn’t magic and it isn’t art. It’s a craft

The value of good design is the increased possibility of success.

it’s common for client team members to disagree among themselves

One of the first questions I ask potential clients is how they’ll make money with the thing they want me to design

Design is a team sport

Every designer in the world needs to be able to answer: “Why did you do that?” If their reply is, “I can change it,” you’re absolutely fucked.

More important, the samples should have context. You know the adage that good work speaks for itself? It’s bullshit. To properly evaluate whether this person is the right designer for you, you need to know the context for their work. What problem did they solve? What was their timeline? Which audiences did they address?

Type is a cornerstone of good design,