ABOUT THE BOOK

If you're considering a marketing career in Asia, whether you're a student or have a few years of work experience, Procter & Gamble is probably at the top of your list. A Fortune 500 company, P&G is known for its billion dollar brands. So, you know all their brands and their countless TV ads. You might even know a few people who work there. But you also know that P&G can be very selective in its recruitment, especially when it comes to marketing: P&G's heart and soul.

EXCERPT FROM THE BOOK

What P&G looks for:

Grades: If you're in the top 10–15% of your class, then you're in good shape. But don't take it for granted. A resume screener who is unfamiliar with your school's grading system might not understand how impressive a magna cum laude is. Include a phrase like «among the top 5% of students» to make it crystal clear. If your grades aren't so great, you can compensate by having standout extracurricular activities.

Analytical ability: Show this with certain experiences. Have you interned in other companies? Have you won any major competitions (big bonus points if theyre sponsored by companies such as L'Oreal, Nestle, Kraft, or HSBC)? Have you been a teaching assistant? List those accomplishments and include the strongest ones in your resume.

Leadership: P&G is very particular when it comes to leadership. After all, it's looking for future marketing directors and VPs. Leadership positions (e.g., president, director, councilor) in school organizations are the best bet, and the bigger the organization, the better. Make sure to highlight specific achievements. Don't just write that you were the Logistics Committee Head. Be specific and write, “Led the organization of Major Event X attended by 1,000 students” or “Led a team of 20 for the annual fundraiser.”

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CHAPTER OUTLINE

How to Become a Procter & Gamble Brand Manager in Asia

+ An Introduction to Brand Management

+ 3 Reasons Why You Should Not Apply to P&G

+ 3 Reasons Why You Should Apply to P&G

+ Getting Started

+ …and much more

How to Become a Proctor & Gamble Brand Manager in Asia

Anna Kristina Bautista

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