Alistair Croll

Audiobücher

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Heyder Quliyevhat Zitat gemachtvor 2 Jahren
In the same way, a business model is a combination of things. It’s what you sell, how you deliver it, how you acquire customers, and how you make money from them.
Heyder Quliyevhat Zitat gemachtvor 2 Jahren
You can build business models this way, but instead of heads, torsos, and feet, you have several aspects of a business: the acquisition channel, selling tactic, revenue source, product type, and delivery model.
Heyder Quliyevhat Zitat gemachtvor 2 Jahren
The acquisition channel is how people find out about you.
The selling tactic is how you convince visitors to become users or users to become customers. Generally, you either ask for money or you provide some kind of scarcity or exclusivity—such as a time limit, a capacity limit, the removal of ads, additional functionality, or the desire to keep things to themselves—to convince them to act.
The revenue source is simply how you make money. Money can come from your customers directly (through a payment) or indirectly (through advertising, referrals, analysis of their behavior, content creation, and so on). It can include transactions, subscriptions, consumption-based billing charges, ad revenue, resale of data, donations, and much more.
The product type is what value your business offers in return for the revenue.
The delivery model is how you get your product to the customer.
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