Bill Burnett

Work can be a daily source of enormous joy and meaning, or it can be an endless grind and waste of hours spent trying to white-knuckle our way through the misery of it all until the weekend comes.

The reframe for the question “What do you want to be when you grow up?” is this: “Who or what do you want to grow into?” Life is all about growth and change. It’s not static. It’s not about some destination. It’s no

True happiness comes from designing a life that works for you.

It’s never too late to design a life you love.

Everything that surrounds us was designed by someone. And every design started with a problem.

Don’t start with the problem, start with the people, start with empathy.

We can give you some tools, some ideas, some exercises, but we can’t figure it all out for you

can’t give you your insights, change your perspective, and provide you with nonstop “aha” moments, all in ten easy steps.

So be a genius at your life design; just don’t think you have to be one of those lone geniuses.

The five mind-sets you are going to learn in order to design your life are curiosity, bias to action, reframing, awareness, and radical collaboration.