#225: How to Create an Evergreen Lead Machine on YouTube

On today’s show, we’re diving into strategies around two things I LOVE to talk about: list-building and evergreen lead automation! However, there’s a twist! I’ve brought on someone to walk us through some really great strategies on these topics on a platform I haven’t covered much here: YouTube!
You and I both know video is where it’s at so even if you haven’t thought about the platform much or are not a huge fan of video, this episode is loaded with very doable strategies that I want you to consider using to grow your email list.
My guest today is an absolute YouTube boss and she’s going to guide us through her proven three phase method to creating a YouTube evergreen lead machine without using paid advertising.
Sunny Lenarduzzi has a YouTube following of over 170,000 subscribers and and has helped her clients to go from zero to 100,000 subscribers and build their email lists from zero to 28,000 in less than 10 months (resulting in multiple 6-figure businesses).
HOW BECOMING A YOUTUBE BOSS WAS A HAPPY ACCIDENT Do you ever wonder if the work you are doing today will ever lead to something that can REALLY help you scale your business? Sunny shares her journey from being a social media consultant to coming to a place where she didn’t have the bandwidth to accept any more clients.
In order to save some time and provide a common solution to several of her clients, she created a video that that changed the trajectory of her business forever. She published that video on her non-branded YouTube channel, emailed the link to her clients, went to bed and the next morning had 2,000 views!
THE POWER OF REVERSE ENGINEERING Sunny was completely surprised with the amount of views and comments and decided to figure out what the heck had happened, so she reverse engineered the situation. Through this process Sunny realized the key to the success of that ONE single video and applied it to every video moving forward. In that first year she grew her YouTube subscription to 50,000 in and 3 million views!
WHAT CONTENT IS BEST FOR YOUTUBE? As Sunny will tell you, YouTube is a platform that people are searching every single day for how to solve their problems and get their questions answered. That was why that first video she published went gangbusters. She was providing a solution to a problem that many people were searching for.
Well guess what? You as an entrepreneur can be the one to provide your ideal customer the solutions and answers that they’re searching for on YouTube...you just need to show up and let you videos be found. If it worked for Sunny, it can work for you too!
GETTING STARTED GENERATED LEADS ON YOUTUBE You’ll want to tune into today’s episode to get all the details on Sunny’s 3-phase system to creating an evergreen lead machine, but here are the phases broken down:
PHASE 1
This phase is all about creating profitable content that increases your reach and revenue without having to rely on paid advertising. The key here is to research before recording and here’s how:
Use frequently asked questions for content ideas Look for ideas from your competition and community hubs (Sunny’s not suggesting you steal from your competition, but there’s nothing wrong with getting a little inspiration and putting your spin on an idea that’s resonating with your ideal customer.) Look to provide content on trends within your industry. This is not for the evergreen leads so much, but more more gaining visibility and reach. Research and find the right keywords and key phrases to use when titling your videos. PHASE 2
This phase is all about converting your viewers into customers through Sunny’s H.O.T. (Hook, Outcome, Testimonial) formula. She explains how  you can use this formula to tweak your video scripts to keep your viewer engaged, which will turn them into a loyal viewer, and ultimately a paying customer.
It’s through Sunny’s H.O.T. formula where list-building comes in too! Sunny explains how to work in the ever-so-important conversion calls to action where you provide an opportunity for your viewer to download a guide, checklist, or worksheet.
PHASE 3
This is the evergreen traffic machine phase! Now that you’ve got your phase 1 and 2 bases covered, it’s time to publish your video. But you’re not just going to publish and wait...Sunny explains why the first 24-48 hours after posting your video is crucial to actively distribute a link to your warm audience in order to get some engagement going which tells YouTube that your video is one that should be ranking on the first page. Once you’re on that first page, your cold audience is introduced to your video and this begins that evergreen lead machine!
You might be thinking, “This is great, but I don’t have any authority on YouTube, so how am I supposed to rank when my competition is so tough?”  Sunny explains in detail in today’s episode but the key is to work on getting search rankings in smaller competition pools.
So there you have it! I’d love to hear how you’re going to use YouTube as a list-building technique in your business. Head over to Instagram and DM me and let me know. I’d love to hear from you!
This episode is brought to you by my free master class, “How to Confidently Create Your First Profitable Course in 60 Days”. If you’ve been thinking about creating an online course, or if you’ve had a course idea for awhile but you are just not sure how to get started, this free master class is for you.