Social Growth: How to Use Pinterest to Grow Your Following on Facebook, YouTube and Beyond

Are you active on Pinterest?

Have you thought about using Pinterest to grow your other social networks?

To discover how to drive traffic from Pinterest to other networks, I interview Natalie Jill.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Natalie Jill, the founder of Natalie Jill Fitness, a site dedicated to health and fitness. She inspires women around the world with her videos and visual content. She's also got a unique social strategy that helped her grow 1.3 million Facebook fans and 476,000 Instagram fans.

Natalie will explore how she uses Pinterest as her secret marketing tool to build a loyal following on Facebook, Instagram, YouTube and beyond.

You'll discover how to adapt your content for Pinterest.

Share your feedback, read the show notes and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
Social Growth
What led Natalie to social media

Natalie says she got into social media by accident. While dealing with a lot of personal issues, she turned to Facebook to develop a support system and talk about her struggles.

She explains how sharing what she was doing to lose weight and posting pictures of food in an album called "What I Eat" developed into a downloadable ebook of her recipes. This led to her first full product, which is now called 7 Day Jump Start.

By sharing success stories of the people who bought her book and listening to what her audience was asking, Natalie's Facebook presence started to grow and her products started to take off.

That's how Natalie Jill Fitness was born.

Listen to the show to learn what Natalie thinks makes a good salesperson.

Why Pinterest is great for marketers

Natalie initially built her business on Facebook (pre-Facebook pages) and had about 5,000 subscribers when she realized she couldn't keep everything on Facebook.

She started exploring other social media platforms like Twitter, Pinterest and Instagram. Natalie says she was looking for a social media site where she could post her content and reach more people over time. When she noticed older items getting repinned, she decided Pinterest had the content value-over-time effect she was looking for.

A year and a half ago, Natalie started deep-diving into Pinterest and says she currently has 1.3 million fans on Facebook and fewer than 50,000 followers on Pinterest (it's one of her smallest social networks). She goes on to explain why the lower Pinterest follower count doesn't matter when it comes to content shares. She also points out that Pinterest comes up in Google search, which is a huge benefit.

When Natalie noticed she was getting a lot of website traffic from Pinterest, she decided to figure out how to use Pinterest to help with her content in other places.

Natalie explains how she tested her tactic, which she calls the Pinfinity concept, starting with Facebook and a Pinterest board called "Bodyweight Exercises."

Now people searching for body, weight, exercise, workouts, fit mom, etc., find her on Google+ or on Pinterest, and they're taken back to her video on Facebook. Although there's no built-in option to pin things from Facebook, Natalie has found a way to do it.

Natalie explains why she drives traffic to social networks instead of her website.

Listen to the show to hear how many Facebook followers Natalie had before she started this experiment.

How Natalie uses Pinterest to grow her other social networks

YouTube is another example of Natalie's method at work. When she started her YouTube channel about a year and a half ago, she had a few videos but no subscribers. She shares how she's built her YouTube channel to ove...