#234: Do You Know What Makes You Unique? A Brand-Building Chat with Laura Belgray

As an online entrepreneur you are constantly putting yourself out there. You’re writing social media posts, copy for emails, creating webinar slides, creating content for your podcast or video show, and writing blog posts. And when you do, you’re showing up in one of two ways: with your true personality shining, or trying to impersonate someone else.
The problem is, especially if you’re just starting out, the impersonation route seems to be the popular choice.
I want you to hear these words from my guest today, Laura Belgray: “There is no person, brand or artist that is for everyone.”
Read that again, my friends: There is no person, brand or artist that is for everyone.
You cannot and should not even try to be all things to everyone. When you do, you water down all that is wonderful and unique about YOU.
Here’s the good news! Laura is in the business of helping people infuse their personality in all they do and she’s sharing some great tips and strategies with us on the show today.
Laura is a copywriter and television promo writer. She even works with BRAVO and tells us about a Real Housewives promo line she wrote not too long ago...sooo clever!
In this episode, we talk mindset blocks and how to overcome them so your copy shows the real you, specific exercises and assessments that will help you to discover what your unique personality is, and Laura shares the five very actionable Ps of showing your personality in your copy. Really good stuff today, my friends!
Are you ready to step into your own special uniqueness? Press play and let’s dive in!
P.S. Don’t forget to grab the free worksheet that will help you to discover the uniqueness of your personality so you can share it with the world!
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