Every day, so many people waste money in marketing because they are chasing what "used" to work... but the reality is that a strategy that worked yesterday will put you out of business today. You will lose if you do not adapt to shifts in consumer attention. I'm desperate to get more business people to understand this... Listen to this podcast in which I elaborate on this concept and more.
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https://podcasters.spotify.com/pod/show/garyvee/message
