Facebook News Feed: How to Respond to Facebook Changes

Do you use Facebook to promote your business?

Are you curious how to respond to the recent changes to the Facebook news feed?

To learn how to navigate these important changes to Facebook's news feed, I interview Mari Smith, the "Queen of Facebook."
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Mari Smith, who is the world's leading Facebook marketing authority. She's authored the books, The New Relationship Marketing and Facebook Marketing: An Hour a Day. This is her fourth appearance on the show!

Mari explores what you need to know about marketing with Facebook, and in particular the news feed.

You'll discover the importance of native links, why micro-video should be key to your Facebook posting strategy and how Atlas will change the way you do online advertising. Share your feedback, read the show notes and get the links mentioned in this episode below!
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Here are some of the things you'll discover in this show:
Facebook News Feed
What marketers need to think about this next year when it comes to Facebook marketing

Mari shares that over the next year, marketers will have to embrace the idea of paid amplified posts.

According to Mari, most businesses on Facebook will have to bite the bullet and allocate dollars to paid posts this coming year.

Mari shares that another Facebook trend is the push for micro-video and user-generated content. You'll hear more about this in the show.

The next big consideration is connecting with your mobile users. With 75% of Facebook users accessing the site from mobile devices, your content must be effective on a mobile feed and able to direct people to a mobile-friendly landing page.

Listen to the show to find out why community managers are more important than ever to your Facebook marketing strategy.

Review your posting strategy

With Facebook clearly giving preferential visibility to consumers rather than brands, marketers now have to rethink their posting strategy. Especially with all of the latest updates to the news feed.

Mari explains that some of the changes have been around links, and as marketers we are all about the images.

In the past we have been told that posts with photos get the best visibility in the news feed. Mari explains that marketers have tried all kinds of clever ways to circumvent the news feed ranking algorithm. When you wanted to include a link in your post, you could use an image and include the link in the description.

Now what Facebook calls native link posts give you a bigger image preview on your posts. You type or paste a link into your publisher on your page or profile, and it automatically generates a preview with a large image.

You'll hear the huge advantages of this type of post, and why you need to consider it for your posting strategy.

Listen to the show to find out why Mari recommends you change up your posting strategy to integrate more links.

How Facebook's Save feature works and its advantages

At the end of July 2014, Facebook introduced a new Save feature, which lets you to save items found on Facebook to check out later when you have more time.

Available on both mobile and desktop, the Save feature was initially only meant for native link posts, but Facebook quietly upgraded it to allow any post with a link, video, photo or status update to be saved. Even if a post has multiple links in it, you can save all of the links at once with this tool.

Mari recommends that you remind your fans from time to time of how to save and retrieve their saved items. Although publishers don't have access to the metrics right now, Mari's educated guess is that this feature might ultimately have value and give priority...