Facebook Ads: Creative Application to Help Your Marketing

Have you been pondering using Facebook ads to promote your business?

Did you know you can target your website visitors with Facebook ads?

To learn how you can use Facebook ads to market your business, I interview Rick Mulready for this episode of the Social Media Marketing podcast.
More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Rick Mulready, who is the host of the Inside Social Media Podcast—a show where he interviews successful social media marketers. Rick also teaches courses on Facebook ads.

Rick shares creative and inexpensive ways to use Facebook ads to market your business.

You'll discover useful ways to use remarketing, how to add the remarketing pixel to your website and tools to help manage your Facebook ads.

Share your feedback, read the show notes and get the links mentioned in this episode below!
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Here are some of the things you'll discover in this show:
Facebook Ads
Creative ways businesses can use Facebook ads

Rick shares that the common assumption that businesses have to spend a lot of money to run successful Facebook ad campaigns is a myth. He says businesses can be successful even if they spend as little as $5 or $10 a day.

As examples, Rick mentions using Facebook ads to guide people into a giveaway to build your email list, or to geographically target people to let locals know about a discount, offer or promotion.

You'll hear why Rick personally likes to use Facebook ads to promote his webinars.

As marketers, we have to be aware that people aren't on Facebook to be sold to.

Listen to the show to discover what type of freebie you should include in your offer.

How remarketing works on Facebook

Facebook came out this year with Website Custom Audiences, which are another form of retargeting or remarketing.

Rick explains that you use these audiences by placing a Website Custom Audience (or remarketing) pixel on your website. The pixel tracks website visitors who are also Facebook users and builds an audience from them, so you can serve ads to them on Facebook.

This is great. It lets you serve ads to warmer leads because they're already familiar with your business.

Listen to the show to hear Rick's thoughts on using Facebook ads to grow page likes.

About boosted posts

If you boost a post, you're stuck with the preset levels for the ad spend and limited targeting.

Rick says if you want more people to see a specific post, you're better off turning the post into a page post ad. To do that, you have to use the Ads Creator or Power Editor, but you'll have better control of your ad spend budget and deeper targeting options.

Listen to the show to hear why Rick recommends that you don't boost posts.

Exciting things businesses can do with Facebook ad targeting

When most people think of targeting on Facebook, they think of interest targeting—for example, targeting people who like pages similar to your business page.

Rick believes the really exciting stuff is Website Custom Audiences or uploading your email list to Facebook to create a custom audience that lets you target those people with your Facebook ads.

You can take it a step further and create a lookalike audience of Facebook users from your own custom audience. These types of audiences are made up of Facebook users who share attributes similar to those in a custom audience you designate.

Listen to the show to learn how including custom elements in your ad copy leads to a higher conversion rate.

Why pay Facebook to reach your email subscribers

Rick explains this concept is the same as remarketing to your website visitors on Facebook.