s Your Offer Worth Sending?
❏ Is it fun?
❏ Is it novel?
❏ Is it fair?
❏ Is it honest?
❏ Are you being transparent?
❏ Is it shareable?
❏ Will it evoke emotion?
❏ Will it make them feel good (release dopamine and/or oxytocin)?
❏ Will it provide a sense of community (connection with others)?
❏ Will it help educate or inform?
❏ Will it help them feel like the hero in their own life story (provide feelings of autobiographical heroism)?
❏ Will it give them a sense that they can live forever in the minds of others (provide feelings of symbolic immortality)?
❏ Will it enable them to give back or pay it forward to others?
❏ Will it give them notoriety and/or praise?
❏ Will it enable them to right wrongs they want to change in society?
❏ Will it give them a feeling that they’re being religious or that they may be able to satisfy their religious dictates?
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