<!doctype html public «-//w3c//dtd html 4.0 transitional//en»> http-equiv=content-type> Campaigns are among the most important instruments of publicly communicating one’s interests. (Re-)Producing the knowledge of a society about itself, they provide information on the collective identity of the German society. A linguistic approach interested in ‘reality’ and aiming to offer insight into societal processes will grant new access to this field.
