The Ad War: A look into the multi-billion dollar advertising industry and how they waged war against their own consumers, Matt Hrushka
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Matt Hrushka

The Ad War: A look into the multi-billion dollar advertising industry and how they waged war against their own consumers

Written by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet.
191 Druckseiten
Ursprüngliche Veröffentlichung
2014
Zeichner
Angelo Vilar

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Zitate

Valeriya Efanova
Valeriya Efanovahat Zitat gemachtvor 2 Jahren
With every transaction, publishers are mining and exporting that rarest of rare resources, trust.
katoshi
katoshihat Zitat gemachtvor 3 Jahren
The fact is, that digital advertising started a cold war 20 years ago without even realizing it.
danielamandric
danielamandrichat Zitat gemachtvor 4 Jahren
Matt Hrushka is an international award winning technologist and entrepreneur whose past work in advertising includes notable brands such as Coke, Nestle and Sony.

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