<!doctype html public «-//w3c//dtd html 4.0 transitional//en»> http-equiv=content-type> Unreflective action conceals an unexpected rationality of everyday life. Yet can we analyze unreflective action using terms such as “intention” and “conviction?” Are individuals responsible for their unreflective action, too, if they do not stand behind it with their conscious intent? To answer these questions, this study undertakes a fundamental reconceptualization of human action.