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Andy Maslen

Write to Sell. The ultimate guide to great copywriting

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  • Charlottehat Zitat gemachtvor 4 Jahren
    benefit is anything that your product or service does to make your reader's life easier. Here's a list of benefits
  • Charlottehat Zitat gemachtvor 4 Jahren
    What WILL happen if the reader DOES do what you want?
    What WON'T happen if the reader DOES do what you want?
    What WILL happen if the reader DOESN'T do what you want?
    What WON'T happen if the reader DOESN'T do what you want?
  • Charlottehat Zitat gemachtvor 4 Jahren
    A simple but effective way to show your reader what your product does for them is to use the opening phrase, “Picture the scene …
  • Charlottehat Zitat gemachtvor 4 Jahren
    We want to paint a picture for our reader. Of life with our product, and life without
  • Charlottehat Zitat gemachtvor 4 Jahren
    show, don't tell
  • Charlottehat Zitat gemachtvor 4 Jahren
    It means focusing on benefits, not features
  • Charlottehat Zitat gemachtvor 4 Jahren
    sell, don't tell
  • Charlottehat Zitat gemachtvor 4 Jahren
    does for your reader
  • Charlottehat Zitat gemachtvor 4 Jahren
    Now that you've started to figure out the true nature of what you're selling, you are in a far stronger position when you want to write about it. Instead of simply describing what you're selling, you can describe what it
  • Charlottehat Zitat gemachtvor 4 Jahren
    Make them look good? Make them look successful
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