benefit is anything that your product or service does to make your reader's life easier. Here's a list of benefits
Charlottehat Zitat gemachtvor 4 Jahren
What WILL happen if the reader DOES do what you want? What WON'T happen if the reader DOES do what you want? What WILL happen if the reader DOESN'T do what you want? What WON'T happen if the reader DOESN'T do what you want?
Charlottehat Zitat gemachtvor 4 Jahren
A simple but effective way to show your reader what your product does for them is to use the opening phrase, “Picture the scene …
Charlottehat Zitat gemachtvor 4 Jahren
We want to paint a picture for our reader. Of life with our product, and life without
Charlottehat Zitat gemachtvor 4 Jahren
show, don't tell
Charlottehat Zitat gemachtvor 4 Jahren
It means focusing on benefits, not features
Charlottehat Zitat gemachtvor 4 Jahren
sell, don't tell
Charlottehat Zitat gemachtvor 4 Jahren
does for your reader
Charlottehat Zitat gemachtvor 4 Jahren
Now that you've started to figure out the true nature of what you're selling, you are in a far stronger position when you want to write about it. Instead of simply describing what you're selling, you can describe what it