<!doctype html public «-//w3c//dtd html 4.0 transitional//en»> http-equiv=content-type> Independent publishers set themselves apart from larger firms by their programmatic focus. However, the rise of digital publishing has opened the book market to virtually anyone. How do small publishers find their place between these two poles? Using a qualitative approach with expert interviews, this book looks at today’s publishing landscape and portrays independent publishers with programmatic innovation power.